Current Location:The Chinese wire brand success
Click:2866Time:2015-10-09 08:40:17
At present, the domestic most of the considerable scale wire enterprise facing a common question is: "have no brand products, can do big but not strong". This situation has restricted the wiring harness the further development of the enterprise. How to create a wire brand, develop the market, and promote the rapid growth of brand of homebred wiring harness, eliminate the problem "scale economy", Chinese wiring harness, its own brand of the road to success has become suspends in front of the wiring harness enterprise a subject to be solved.
First of all, the wiring harness of domestic enterprises need to have innovation spirit, in the operation and management, the development model of product development, advancing with The Times. Evolution of the market economy, can only unbeaten grasp core technology. Therefore, wiring harness manufacturer only maintain high investment in the field of research and development, with independent core technology and a number of product patents, under the condition of the possible, and extensive cooperation with world famous wire enterprise, from the long-term perspective to seek development, to build international wire brand, ultimately achieve from "made in China" to "created in China", from "world factory" to the "research and development of China".
second, the need to rely on excellent quality, superior service, and steadily make China harness brand thorough popular feeling gradually. Wiring harness manufacturer can introduce the foreign advanced technology and scientific management methods, innovation, customer demand for culture and the integration of its own brand, expand the influence and improve the ability of provide service for wiring harness market, in the wiring harness market to ring the Chinese brand, into a world brand. The brand market, market, bibcock of area, realize the leap from quantity to quality.
In short, China's wire processing enterprises to go out of the road of brand, also need in technology innovation, wiring harness products development and channel construction, hard efforts, more attention should be paid to speed up the brand of the history of precipitation, let more Chinese brands enter worldwide sales lead wire, to the development of China's wire industry to a new level.